We empower nano-entrepreneurs, artisanal production, and local economies.
At Rede Asta, our belief in the transformative power of small actions is at the heart of everything we do. Over the course of our more than 20-year journey, we have witnessed the potential of handmade goods as a catalyst for a more sustainable, resilient, and diverse local economy capable of creating systemic impact and supporting the reduction of social inequality.
Over this time, we have directly impacted the lives of more than 30,000 people, generating approximately R$ 20 million in income.
At every step, we witness how supporting local entrepreneurship creates wealth, empowers people, and transforms entire families and communities. Each nano-entrepreneur, each handmade product, and each purchase from someone nearby is part of a quiet yet powerful movement toward a more sustainable, inclusive, and fair world.
At Rede Asta, our belief in the transformative power of small actions is at the heart of everything we do. On the journey we have taken over more than 19 years, we have witnessed the potential of handmade goods as a catalyst for a more sustainable, resilient, and diverse local economy with the power to create systemic impact and support the reduction of social inequality.
Over this time, we have directly impacted the lives of more than 30,000 people, generating approximately R$ 20 million in income. At every step, we witness how supporting local entrepreneurship creates wealth, empowers people, and transforms entire families and communities. Each nano-entrepreneur, each handmade product, and each purchase from someone nearby is part of a quiet yet powerful movement toward a more sustainable, inclusive, and fair world.
20 Years of History
2005
Rede Asta is born in Campo Grande (RJ), with 30 artisanal producers united by community transformation.
2007
We structured ourselves as a direct sales and retail network for handmade products (two stores in Rio de Janeiro and an online store) and took 1st place in the Planeta Casa Award in the Social Action category.
2017
The Asta Business School is created, supporting entrepreneurial education and strengthening the paths of our producers.
2020
In response to the pandemic, the Máscara+Renda project is launched nationwide with more than 6 million masks produced. The Pertinho de Casa project arrives in the same year with the goal of connecting nano-entrepreneurs with local consumers.
2022
In support of the fight against period poverty, the Mulheres+Renda project now generates income for seamstresses and distributes free reusable sanitary pads to people in situations of social vulnerability.
2023
The Pertinho de Casa project is giving way to a new impact format: Local Productive Mobilization, focused on empowering community-based artisanal businesses that are highly inclusive within each territory, and encouraging local consumers to choose products made in their region.
2024
Rede Asta, Atados, and Mana Bernardes have joined forces in the Pulso RS coalition in response to the catastrophe in Rio Grande do Sul to generate income for women affected by the floods.
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